How can an advertiser get you to fall in love with a product in 30 seconds or less?
Visuals!
Have you ever caught yourself reaching for a hanky during a commercial break… and then wanting to reach out and touch someone…well if you have then you have been Inspired with the power of the visual.
Now my tiny advertising budget, ok non existent budget, does not allow me to hire a production crew to create a touching, visually appealing ad that will make people salivate for my product or service.
So what does the average Joe do to create something visually compelling…. you go to the internet of course and you research…you find a free program…and then you build your own 30 second ad…a Mind Movie.
Just to show you how easy it can be done I produced my own 30 second commercial this week using Animoto’s free tool.
Kim Eagles and I are preparing for a very exciting mention of our company Organizing Connection in the Financial Post Magazine in May and I wanted a commercial for the visitors to our site. I want them to get caught up in the emotion of the offering and yes…I want them to take action.
Here is what I created…enjoy…now go and make one of your own.