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	<title>elaine shannon &#187; optimism</title>
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		<title>Beating the Recession: Going back to the Business Basics</title>
		<link>http://www.elaineshannon.com/2010/03/beating-the-recession-going-back-to-the-business-basics/</link>
		<comments>http://www.elaineshannon.com/2010/03/beating-the-recession-going-back-to-the-business-basics/#comments</comments>
		<pubDate>Thu, 11 Mar 2010 12:13:32 +0000</pubDate>
		<dc:creator>Elaine</dc:creator>
				<category><![CDATA[Marketing Ideas]]></category>
		<category><![CDATA[Inspiration]]></category>
		<category><![CDATA[international women's day]]></category>
		<category><![CDATA[optimism]]></category>
		<category><![CDATA[recession]]></category>

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		<description><![CDATA[<p>So what does one do when the economy is scraping its belly on the floor of a recession?</p> <p>You go back to the business basics&#8230;.the thing that you did when you started&#8230;the thing that required your expertise&#8230;the thing that started it all.</p> <p>Over the past month I have been working with 6 amazing women who [...]]]></description>
			<content:encoded><![CDATA[<p>So what does one do when the economy is scraping its belly on the floor of a recession?</p>
<p>You go back to the business basics&#8230;.the thing that you did when you started&#8230;the thing that required your expertise&#8230;the thing that started it all.</p>
<p>Over the past month I have been working with 6 amazing women who want to start their own businesses. Now in this economic climate you might think they are a bit bonkers but I am an optimistic.</p>
<p><img class=" alignright" src="http://www.savagechickens.com/images/chickenoptimist.jpg" alt="" width="300" height="307" /></p>
<p>I think that setting up the foundation of their companies when times are tough will position them for the time when the economy is healthy once again.</p>
<p>While going through the process I have been revisiting all the things that I did 7 years ago when I started my business and I forgot how much fun some of those things can be.</p>
<p>Here are some of the back to business basics I am soooo excited about revisiting:</p>
<ul>
<li>Networking with local business owners at events like the International Women&#8217;s day event I attended this week.</li>
<li>Creating attractive flyers to post on local bulletin boards to promote my business.</li>
<li>Renting a booth at a local market to sell my <a href="http://organizingconnection.com/">Home Organizing Videos </a>,we usually sell these as a download but I think making hard copies and getting out and chatting with people and selling copies locally will be a blast.</li>
<li>Hands on organizing with people who need to clear the clutter to make way for future possibilities.</li>
<li>Lunch and learns&#8230;these are so much fun, and with small groups of 10 or less you can really get into it.</li>
</ul>
<p>I hope that I have given you some food for thought and provided some inspiration to get your business flowing in this tough economy.</p>
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